Virudhunagar, Tamil Nadu, India
_edited.jpg)
Our Legacy of Flavour
From humble beginnings in Virudhunagar under the century-old VPSA Paramasiva Nadar Group, we have grown into a trusted partner for global spice innovation. Generations of passion, skill, and integrity have made us more than manufacturers — we are spice artists who balance tradition with innovation to create blends that inspire taste buds across continents.
Creation of the name S4 CHILLIES
Shaping the Global Chilli Landscape
-
In 1964, we became the first exporters of stemless chillies from India.
-
The VPSA Paramasiva Nadar group is credited with the creation of the name S4 chillies —now established trade names worldwide, representing distinct grades and qualities of Indian chillies.
VISION
To lead the industry with innovative products that will delight and nourish customers with the foods they love.
MISSION
To empower every homemaker in the kitchen with innovative foods that make cooking fun and easy
VALUES
-
Integrity
-
Transparency
-
Equal opportunity
-
Innovation
-
Civic and social responsibility
01
Product Development
From concept to kitchen-ready, we innovate blends that capture authentic flavor profiles or create entirely new experiences.
02
Customisation
Adjust heat levels, aroma notes, textures, or colors to fit your market and culinary style.
03
Private Labelling
Your brand, our expertise — we deliver ready-to-sell spice blends with packaging tailored to your identity.
04
Flexible manufacturing
Flexible manufacturing to meet startup-scale runs or large-scale commercial demands.
Our Capabilities Are More Than Manufacturing
Our Signature Brands
that showcases our world-class manufacturing facilities
Launched in 2014
Launched in 2023
Launched in 2024
Launched in 2021
Authentic, easy-to-use masala blends for non-veg cuisine make cooking fun and easy for young urban consumers.
Among the first to offer native soup mixes & the groundbreaking launch of instant Mulligatawny, India's national soup.
Wholesome, natural spice blends and mixes for health-conscious individuals seeking convenient, flavorful meals.
Masala Chef provides spice and masala blends specifically for the HORECA industry.
Why Partner With Us?
100+ Years of Expertise
Generational knowledge combined with modern R&D
End-to-End Solutions
From sourcing and blending to packaging and ontime delivery.
Global-Ready Quality
Compliant with international safety and food standards.
Creative Collaboration
We treat every project as an art form, not just a process
TRUSTED BY MANY
Some of our Private Labelling Customers
.png)
.png)
Some of our Industrial Customers
